GayCities Innovator Award 2019

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Jeff Guaracino
President, Visit Philadelphia

For two decades, Jeff Guaracino has worked to keep the city Philadelphia in its rightful place near the top of the international LGBTQ+ travel map. Before being named to lead Visit Philadelphia this year, Jeff worked on groundbreaking marketing campaigns such as Philly’s More Fun When You Sleep Over.

He also developed the pioneering Philadelphia program– Get Your History Straight And Your Nightlife Gay. Jeff is also the author of two books: Gay and Lesbian Tourism: The Essential Guide for Marketing and Handbook of LGBT Tourism and Hospitality: A Guide for Business Practice.

Congrats to Jeff for helping us enjoy so many wonderful stays in the city of brotherly love where we celebrate the origins of freedom and democracy.

"For many years, the travel and leisure industries have inspired change at the forefront of LGBTQ+ rights, while positively effecting the local economies of welcoming destinations. I’ve been a firsthand witness to the growth we’ve spurred, while committing each day to positively impacting our region and industry through our work," said Jeff Guaracino, president and CEO, VISIT PHILADELPHIA. “It is humbling to be recognized by GayCities as 'Innovator of the Year,' joining so many influential members of our industry who were honored in the past. In my hometown of Philadelphia, we believe that everyone in the world—all ages, races and identities—have a right to see the Liberty Bell and have a cheesesteak. This welcoming nature has helped to shape my inclusive marketing beliefs—and always will."