PHOTOS: Juanita MORE’s epic Pride party brings loads of love to San Francisco

PhotosByGooch.com

For decades, Juanita MORE’s glamorous drag personality has reigned supreme in the foggy city. Gaining recognition in the queer kingdom throughout the bay area, she was recently elected Empress of the Imperial Council of San Francisco, giving her the kind of royal title she deserves.

PhotosByGooch.com

So, what’s a queen like Juanita MORE to do when Pride weekend hits the Bay? Throw an epic party, of course!

PhotosByGooch.com
PhotosByGooch.com

SF Pride weekend started on Friday with the Trans March near Civic Center. Revelers revved their engines at Dolores Park for San Francisco’s Dyke March on Saturday. Though the main event, the Pride Parade, took place on Sunday, beginning on the Embarcadero and marching up Market Street. The parade ended at a concert stage in Civic Center, featuring speakers like “Jeopardy!” champion Amy Schneider and live music.

PhotosByGooch.com

Smaller stages and booths popped up along the Parade footprint featuring local queer artists, including a bondage and circus performance stage hosted by the SF Bay Area Leather Alliance.

PhotosByGooch.com

Though for many San Franciscans, Juanita MORE’s annual Pride parties are the actual “main” event.

PhotosByGooch.com

Attendees flocked to the spacious, stylish outdoor patio of 620 Jones, a short walk from San Francisco’s People’s March, for a lively event full of live entertainment, good vibes, and loads of love.

PhotosByGooch.com

Proceeds from Juanita MORE’s Pride Party benefited the Q Foundation, a non-profit organization that aims to prevent homelessness for the LGBTQ and HIV communities of San Francisco.

PhotosByGooch.com

After two years of COVID-conscious celebrations, this crowd was ready for a wild party.

PhotosByGooch.com

Even Juanita MORE herself got some action.

PhotosByGooch.com

The San Francisco Sisters made an appearance, among other local drag celebrities.

PhotosByGooch.com

Here are some of the brightest moments from last weekend’s celebration caught by Gooch Photography:

PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com
PhotosByGooch.com

UP NEXT – PHOTOS: Queer royalty reigns over Pride March in Los Angeles

Don't forget to share:

Your support makes our travel guides possible

We believe that LGBTQ+ people deserve safe vacations that allow them to be their authentic selves. That's why our City Guides aren't locked behind a paywall. Can you contribute today?

Cancel anytime · Proudly LGBTQ+ owned and operated