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Archive for April, 2007

    Quick Fact: The Philadelphia Experiment

    Philadelphia, Pennsylvania was the first travel spot in the world to create and air a television commercial targeted at the gay traveler. Now they run a queer-centric campaign with the theme “Get your history straight and your nightlife gay.”

    Quick Fact: Web-enabled and not afraid to use it.

    Gays and lesbians are more likely than the heteros to most often book hotels and personal travel online. 79% of GLBT travelers book online vs. 54% of straight travelers.

    Quick Fact: More Bang for Your Gay Buck.

    For every $1 of marketing money invested in gay-specific tourism, $153 was generated in direct economic returns. Shops, restaurants, hotels and attractions reaped the benefits.



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