Philadelphia, Pennsylvania was the first travel spot in the world to create and air a television commercial targeted at the gay traveler. Now they run a queer-centric campaign with the theme “Get your history straight and your nightlife gay.”
Gays and lesbians are more likely than the heteros to most often book hotels and personal travel online. 79% of GLBT travelers book online vs. 54% of straight travelers.
For every $1 of marketing money invested in gay-specific tourism, $153 was generated in direct economic returns. Shops, restaurants, hotels and attractions reaped the benefits.