War On X-Mas Heats Up As Toy Store Inverts Gender Norms

Nov 29, 2012 by

Swedish toymaker Leklust will undoubtedly incur the wrath of One Million Moms and other fake advocacy groups with its Christmas catalog, which depicts a boy playing with a dolly, a girl shooting a Nerf gun, among other non-conforming imagery.

It’s not he first time Leklust has bucked gender norms: In a circular from April the company depicted a girl riding a tractor and a boy pushing a baby carriage in full Spider-Man regalia.  Oddly, the world didn’t come to an end.

Leklust CEO Kaj Wiberg has defended his company’s choice: “I’m 71 years old, and those of us who have worked in this industry for a while know that boys play with dollhouses,” he said in the spring. “We know that boys can play with Barbie dolls.”