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SURVEY: LGBT Travel Bouncing Back; New York Is Queer Vacation Capital
Nov 13, 2012
Community Marketing Inc. has released the results of its most recent survey of LGBT travel habits, and the overall trend seems to be that gay travel is on the upswing despite a lackluster global economy: Roughly a third of both gay men and lesbians increased how many times they traveled in the past 12 months.
Other findings of the survey, taken by more than 5,700 LGBT participants, include:
1. Both lesbians and gay men picked warm-weather destinations as their first option for vacation destinations, but lesbians were more likely to choose resorts, beaches and outdoor activities. Gay men were more inclined to opt for cities with more cultural institutions.
2. Nearly 80% of LGBT Americans hold a valid passport. Of that number, 54% of gay men and 47% of lesbians used their passport to travel to another country in the past year. Considering only 30-35% of all Americans even have passports, that’s a pretty impressive statistic.
3. Whether a company had a reputation for being gay-friendly had a significant impact on buying purchases, most prominently in retail stores, hotels and destinations themselves.
4. Of U.S. cities visited by LGBT travelers, the most popular were: New York (29%), Chicago and San Francisco (23-24%), Las Vegas, Washington DC and Los Angeles (20-21%). The post popular international destinations were Canada, England, France, Mexico and Spain.
The full survey results are available at the Community Marketing Inc website.