Last year, the 2010 Winter Olympics held in Vancouver were the first to host a Pride House—a safe haven for LGBT competitors and a place to break down barriers of homophobia and transphobia in the sports arena.

Now, as the world readies for next year’s Summer Olympics, organizers have unveiled the official plans for Pride House London, located in Clapham Common in the southwest part of the city.

Chad Molleken, the Executive Director of Pride House London, said, “Next summer Pride House will welcome athletes, dignitaries, media, Londoners and visitors from around the world with a dynamic and entertaining programme in support of the LGBT community.” One of many hospitality “houses” that crop up during the Olympics, Pride House will offer music, live entertainment, art, athlete appearances and more—and is expected to draw over 250,000 visitors over the 17-day games, which run July 27 to August 12, 2012.

“It is likely that Pride House will be one of the biggest Olympic houses, perhaps second only to the Dutch ‘Heineken House’ at Ally Pally” writers The Londonist. “It will be the first Pride House to set up during the summer games.”