It’s calendar season and Ben Cohen, the pro rugby player turned anti-bullying activist, stopped by London sex shop Prowler Soho the other week to sign copies of his hot new 2012 calendar.

Obviously the calendars flew off the shelves, but consumers don’t have to feel bad about viewing Cohen as a piece of meat: A portion of proceeds go to his StandUp Foundation, which combats bullying and harassment. (So pick up your copy today!)

Here’s a clip of Cohen making friends and signing copies. And in the next few pages, enjoy a preview from the calendar itself. As far as we’re concerned next year can’t come fast enough!