Want to make your film an underground cult hit? Invite drag queens to host a midnight screening! That’s what the studio behind Black Swan did at Chicago‘s Landmark Century Centre Cinema. Drag sensations Frida Lay and Mercedes channeled the black/white look of Black Swan during a special midnight screening.
The audience got to experience Natalie Portman go psycho in a more overtly campy way. The girls handed out special goodie bags with nail files, cupcakes, feathers, masks, chattering teeth and other ghoulish gifts to help Rocky Horror-fy the night.
Who do you think is the real Swan Queen?
The drag queens weren’t the only ones getting into the spirit of the film
Just goes to show that even the dark psychological thrillers get a little campy
Audiences giggled at the madness that was going on onscreen and off
Red Swan anyone?
Check out more pics from midnight screenings that also took place in LA, SF and NY
