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Lo-Profile CLOSED AS OF JANUARY 2013 *
GayCities Members report that Lo-Profile CLOSED AS OF JANUARY 2013 has closed

Muscle fashion glamour
The basement sibling of ground-floor restaurant-bar Profile [see entry], Lo-Profile lays on the gloss and glitz with a certain intensity, as does its image-aware male clientele. Owned by Henry Badenhorst (inventor of online dating site Gaydar in 1999), this throbbing and sweaty enterprise sets out to be "sexy and cruisy but not sleazy", and boasts a prominent dance area, house DJs on rotation and chill-out booths. Thursdays are a bit fashiony (gay boys and their girl friends), Fridays have a red light atmosphere (very male and porn-like) and Mondays brings in the bears. Saturdays are just plain buzzy and busy (Club Nation, in collaboration with GaydarRadio). Mysteriously the ads for this bar often show guys in leather, which belies the clientele. In January 2013 Q Soft Consulting (owners of Gaydar dating website) closed both both its Soho bars — Lo-Profile and Profile — and its 11-year-old Gaydar radio station, the latter of which was reinvented as Gaydio.

Tags: Mostly Men , 20-somethings , 30-somethings , 40-something , Dancing


84—86 Wardour Street
London, England W1F 0TQ
Soho

(087) 214-8352
http://www.profilesoho.com/
Thu 10pm—3am; Fri and Sat 10pm—4am; Mon 10pm—1.30am



PEOPLE WHO LOVE LO-PROFILE CLOSED AS OF JANUARY 2013

WHAT DO YOU SAY?

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  • mascmuscle35 gave this place *
    Hot muscle boys , no attitude
    Great club, hot guys

    Nov 24, 2012 at 7:04pm ·

  • ukflyer gave this place *
    Smart Soho Venue (Now Closed)
    Edit: Lo-Profile, a long with Profile Bar, closed with immediate effect on Monday 7 January 2013. This is a good sized venue that attracts a smart, but not over-poweringly cool, crowd and it's popular on Friday and Saturday for the PlayTime (featuring guest porn stars) and Club Nation nights (and any increase in the variety of house nights in London is welcome). This venue is definitely one to put on the short list when visiting London.

    Aug 14, 2012 at 8:54pm ·

  • ukflyer is now a fan

    Aug 14, 2012 at 8:39pm ·

  • haydenmcgregor was here

    Aug 25, 2011 at 9:36am via foursquare ·

  • haydenmcgregor was here

    Aug 24, 2011 at 8:40am via foursquare ·

  • gwenluc is now a fan

    Aug 12, 2011 at 12:15am ·

  • gwenluc gave this place *
    great busy venue
    Profile bar is attached to Low profile downstairs and form a popular complex of bar resraurant and club in a modern american dinner style. Hot crowd garanty, almost pretentious so be warned. Great music, sexy friendly staff upstairs and downstairs. Busy on thursday for their new night Gigolo but mostly the best time to go downstairs is on friday night, Gym bunny topless crowd being the majority!
    first review First to Review

    Aug 12, 2011 at 12:15am ·

  • roryanderson was here

    "Busy bustling and beautiful "

    Jan 30, 2011 at 4:37pm ·

  • 1 person went
  • 1 person went
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