Queerty partners with documentary “Bully”
Donates $20,000 in advertising space
San Francisco, CA, March 30, 2012 – Queerty (www.queerty.com), the leading news and entertainment site targeting the LGBT market, announced today that it has donated $20,000 in advertising space to support the opening of “Bully”, Lee Hirsch’s provocative new documentary covering different facets of youth bullying, which opens in Los Angeles and New York on March 30 and nationwide April 13.
Queerty is promoting the film and its social-action campaign with banners and other media across the site and its daily email newsletter, and providing additional editorial support.
Queerty is joined by several other entertainment media outlets, including AOL, Entertainment Weekly, Fandango, MSN, New York Magazine, and Rotten Tomatoes.
“Bullying is one of the most important and most discussed issues amongst our readers,” said Scott Gatz, CEO of GayCities, Inc, Queerty’s parent company. “We’re happy to support ‘Bully’ on all our platforms and help it reach our influential and informed audience.”
Queerty and GayCities have recently helped mainstream brands reach the valuable and loyal lesbian, gay, bisexual, transgender, and allies (LGBTA) market. Recent advertisers include American Airlines, Virgin America, Hyatt, Kimpton, Svedka, Absolut, San Francisco Travel, Choose Chicago, The Weinstein Company and Showtime Networks.
ABOUT QUEERTY (www.queerty.com)
Queerty is the leading LGBTA news and entertainment site that’s “free of an agenda, except that gay one” with more than 1.1 million unique visitors every month. Queerty covers what gays and lesbians are talking about today: news, entertainment, politics, travel, local events and the arts. Queerty’s loyal readership is well informed and deeply engaged in the discussion: 75% say that Queerty offers them perspectives that they cannot get elsewhere. In addition, Queerty’s readers are active social sharers. Last May, Queerty was acquired by GayCities, the location-based social network that helps people uncover the best of what's happening everywhere. Together GayCities & Queerty reach more than 1.6 million LGBT each month, making it an appealing choice for advertisers looking to reach a valuable and highly targeted audience.
Directed by Sundance and Emmy-award winning filmmaker, Lee Hirsch, “Bully” is a beautifully cinematic, character-driven documentary. At its heart are those with huge stakes in this issue whose stories each represent a different facet of America’s bullying crisis. “Bully” follows five kids and families over the course of a school year. Stories include two families who have lost children to suicide and a mother awaiting the fate of her 14-year-old daughter who has been incarcerated after bringing a gun on her school bus. With an intimate glimpse into homes, classrooms, cafeterias and principals’ offices, the film offers insight into the often cruel world of the lives of bullied children. As teachers, administrators, kids and parents struggle to find answers, “Bully” examines the dire consequences of bullying through the testimony of strong and courageous youth. Through the power of their stories, the film aims to be a catalyst for change in the way we deal with bullying as parents, teachers, children and society as a whole.