Queerty.com grows to more than 1 Million Unique Visitors
Leading news and entertainment site grows 48% in 7 months of new ownership
San Francisco, CA, February 7, 2012 -- Queerty, the leading news and entertainment site targeting the LGBT market, today announced that Queerty.com surpassed one million unique monthly visitors in both December and January.
The popular site (“Free of an agenda, except that gay one”) has grown unique users by 48% in the seven months since GayCities, Inc., acquired it, according to Google Analytics. The site has also hit the highest levels in all key metrics--monthly uniques, page views, and return visits-- since its founding six years ago.
“Queerty is an iconic brand with a passionate worldwide following,” said Chris Bull, co-founder and editorial director of GayCities, Inc., which owns and operates Queerty. “Since taking it over, we have fine-tuned the unique style and voice while adding talented new bloggers and increasing the range of topics we cover.”
Queerty covers what gays and lesbians are talking about today: news, entertainment, politics, travel, local events and the arts. Queerty’s highly loyal readership is well informed and deeply engaged in the discussion: 75% say that Queerty offers perspectives that they cannot get elsewhere. In addition, Queerty’s readers are active social sharers, with an average of 525 followers on Facebook and Twitter.
"With a combined audience reach of more than 1.5 million monthly users, GayCities and Queerty are now one of the top online media companies for advertisers to reach the LGBT audience,” said Scott Furman, National Sales Director of GayCities, Inc. “And with our uniquely engaging content and one-of-a-kind interactive social community features, no other online LGBT media company comes close to inspiring users the way we do."
GayCities.com reached its own milestone in January: Traffic hitting 500,000 uniques for the first time in its four year history.
Queerty & GayCities together are a powerful combination for marketers vying to reach this valuable audience. Together the sites have helped brands such as American Airlines, Virgin America, Hyatt Hotels, Absolut, Svedka, LOGO and The Weinstein Company build creative campaigns to meet their goals.
About GayCities, Inc.
GayCities, Inc., is a fast growing media company targeting the LGBT community. We operate GayCities, the location based social network that helps people uncover the best of what's happening everywhere, and Queerty, the news and entertainment site that's "free of an agenda, except that gay one." Together GayCities & Queerty reach over 1.5 million LGBT consumers, making it a first stop for advertisers looking to reach valuable, highly targeted audience.